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Be Clear on Cancer – national campaign to promote earlier diagnosis of bowel cancer
Posted by Mark Buckley on Tue 21/02/12. Listed in Disability Equality NW news
National bowel cancer campaign
Bowel cancer is the second largest cancer killer in England with around 32,000 new cases and 13,000 deaths each year. Incidence is increasing (especially in men). Survival following a diagnosis of bowel cancer is steadily improving but survival in England lags considerably behind that in Australia, Canada and Sweden (roughly 50% versus 60% 5-year survival).
Because of this DENW will be supporting project work in Lancashire to improve these outcomes. .
The aim of the campaign is to raise public awareness of the symptoms of bowel cancer and to encourage those with persistent symptoms to see their GP promptly. Although the great majority of those presenting with symptoms will not have bowel cancer, some will – and by catching the cancer earlier, it should be more treatable.
The national campaign started earlier this year (check it out via the link below) but DENW will be promoting awareness for the next few months and offering help and advice for those who need more information before apporaching their GP.
The campaign is designed to:
- give simple information about bowel cancer symptoms
- provide a clear call to action to see the GP
- give a reassuring message that earlier diagnosis improves the chances of successful treatment.
The campaign is aimed at people over the age of 55, particulalry those vulnerable and or living on low incomes.
